Asian Art Museum Brand Identity Business Cards by Graphic Designer Wynne Au-Yeung
In recent years, the Asian Art Museum has placed a greater emphasis on contemporary art to engage with a younger, diversifying audience. This new brand identity brings the historical museum into the present and future. The overlapping lettermark of the logo alludes to the museum as an intersection of culture—a bridge between Asia and the United States, creating connections across time, between art and life. The use of angles as a design element gives a sense of forward momentum and aligns with the institution’s future-looking ambitions. The vibrant colour palette, energetic diagonals, and bold graphic approach revitalize the tone of the museum as contemporary, exciting, and welcoming, as it embraces new spaces, new artists, and new technologies.
Project
Asian Art Museum
Type
Branding
Logo Design
Collateral Design
Web Design
Asian Art Museum Brand Identity Stationary Set by Graphic Designer Wynne Au-Yeung
Asian Art Museum Brand Identity Brochure Design by Wynne Au-Yeung
Asian Art Museum Brand Identity Brochure Design by Wynne Au-Yeung
Asian Art Museum Brand Identity Lamp Post Banner Design by Wynne Au-Yeung
Asian Art Museum Brand Identity Exhibition Poster Design by Wynne Au-Yeung
↑Back to Top